Happy Paws : a Non-Profit Brand

This piece combines aspects of both a logo and a whole brand wrapped in one. The concept of Happy Paws is a non-profit organization focused on rehoming stray dogs across the country, placing the value on adoption over shopping for animals. Using orange and purple makes this one of the more vibrant pieces in my portfolio. I used a text-only version for the final logo, but also included a graphic-only version, as well as a mixture of the two so that the brand can be used in different settings. The stand-alone graphic includes two interlocking hearts, which represents the relationship between a dog and their human.